VISA - OLYMPIC AND PARALYMPIC GAMES 2024
To move GenZ from apathy to enthusiasm about the Olympic Games 2024, we teamed up Team Visa athletes with creators in Fashion, Music, art and Gaming in six countries.
These collaborations sparked incredible world-first ideas, including the first video game featuring a real Paralympian, the first Olympic swimmer turned into a musical instrument.
Every Step was recorded and turned into a social-first docuseries in Every Market directed by Miranda May, which inspired an anthemic film directed by Salomon Lighthelm.
270 Million impressions + 4.8 Million engagements
Social Docuseries
We teamed up an up-and-coming creator/maker with a local influencer and a Visa athlete in the UK, Poland, Spain, Germany and Italy. These unorthodox collabs yielded incredible outcomes, including the first-ever runner game featuring a real Paralympian or the first Olympic swimmer turned into a live musical instrument. These are our favourites:
AOC Content
Off the back of our big idea, we created over 750 social-first assets that delivered our message natively. Creating hype around the games and drawing GenZ closer to the Olympics.
