IT STOPS WITH ME

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Harassment and discrimination in the drinks industry often go unchecked, protected by silence and commercial interests. We set out to change that at scale. AB InBev introduced It Stops With Me, a clause in every contract giving the company the right to end any relationship if harassment or discrimination occurs, is enabled, or ignored. This was not about awareness. It was about action.
By tying behaviour to business consequences, accountability moved from policy to practice, putting people before profit.